Search isn’t just about matching keywords. Use AI re-ranking to customize results down to individual level – here’s how. The post AI Re-Ranking For Semantic Search appeared first on Search Engine Journal.

Google may be testing showing search refinements in the autocomplete, Google Suggest, in the desktop search experience. We saw this a year or so ago in mobile search and now we see it on desktop search.

Google has confirmed it had a reporting issue in the Google Search Console Performance Report for Discover traffic. Google said the issue was on July 26th and may result in a drop in clicks and impressions on or around that date.

Google has the gtin12 property to the Product structured data documentation in its help center. Note, the gtin12 property was always supported but Google just didn’t have it in the documentation until today. Google also clarified that you can use the generic gtin property for all GTINs, but Google said it recommends that you use the most specific one if possible.

Google has deleted and 404ed the Rich media file best practices. Google said removed its “documentation about rich-media files, such as Silverlight and Flash.” Why? This is the best part, Google wrote “turns out it’s not 2005 anymore.”

Knowing when to use topical authority will help you rank higher than your competitors. Let’s dig into everything you need to know about topical authority. The post What Is Topical Authority & How Does It Work appeared first on Search Engine Journal.

Google has launched some improvements to featured snippets, about this result and the content advisories in Google Search. MUM now works with featured snippets to help Google understand the notion of consensus and then highlight words in the featured snippets, known as callouts.

Google had a data logging error that impacted the Discover performance report in Google Search Console. This occurred on July 26, 2022 and may result in a drop in the number of clicks and impressions that Google logged. This did not impact your rankings or visibility, it was just a reporting glitch. The issue. Google wrote that on July 26 “due to a logging error, site owners might see a drop in their Discover clicks and impressions during this period. This is only a logging error, it is not a drop in actual views or clicks.” Reporting issue only. Again, […]

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal.

Wix is integrating Search Console URL Inspection API, giving users an easy way to view site health in Google search. The post Wix Integrates Google URL Inspection API appeared first on Search Engine Journal.

“What’s the difference between crawling, rendering, indexing and ranking?” Lily Ray recently shared that she asks this question to prospective employees when hiring for the Amsive Digital SEO team. Google’s Danny Sullivan thinks it’s an excellent one. As foundational as it may seem, it isn’t uncommon for some practitioners to confuse the basic stages of search and conflate the process entirely. In this article, we’ll get a refresher on how search engines work and go over each stage of the process.    Why knowing the difference matters I recently worked as an expert witness on a trademark infringement case where the […]

Google has announced several new enhancements to Google Search today that focus on improving the overall quality of the search results, while at the same time helping searchers evaluate the search quality of the results presented to them. Google has made improvements to featured snippets, its content advisories, and the about this result. Featured Snippets callouts now uses MUM and general consensus Featured snippets in Google Search will now use MUM to help understand if there is a general consensus for the information Google shows as callouts in these featured snippets. Google said that its “systems can now understand the […]

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. The post Meta Brings Automation To Small Business Advertising appeared first on Search Engine Journal.

It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first on Search Engine Journal.

What was the impact of the Google outage on the search community? We look at aftermath, which includes ranking and indexing problems. The post Aftermath Of August 8 Google Outage appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. FYI…