How to craft B2B CTAs that drive clicks? Discover 4 best practices and 10 examples for inspiration. The post How To Write CTAs For B2B: A Call-To-Action Guide For Businesses [With 10 Examples] appeared first on Search Engine Journal.

Search Engine Optimization is no longer a do-it-yourself project unless you have a solid decade or so handling digital marketing and the latest Google algorithm changes.  Making websites and web pages more relevant, authoritative, and mobile-friendly is now an essential part of any overall business plan. Search Engine Optimizing produces better rankings on all search engines. The focus is mainly on Google because 92% of all web queries happen on Google. Followed in much smaller percentages by Bing, Yahoo, Baidu, Yandex, and Duck Duck Go. Google is still the King. Companies seeking to compete in today’s marketplace need to understand […]

Google announced a bunch of new things for Google Discover Ads yesterday. They include that the Google Ads Editor and Google Ads API now support Discovery ads, there are new audience insights at the Discovery campaign level, and new support for images with text overlays.

Google announced it has changed how it displays search results for queries that use queries. The search snippet will now display the portion of the page where the quotes match, so the searcher knows where to look on the page when clicking through to the URL.

About two weeks ago, Google stopped showing the Things To Know box in the desktop search results but don’t fret, it seems to be back now. RankRanger’s tracker tool spotted that the Things To Know box has returned to normal levels within Google Search.

Google seems to be testing overlaying the photos of some Google Business Profile listings in the web search results. Typically when you click on a photo in a Google Business Profile listing you are taken into the Google Maps interface to view the photos but this test simply overlays the photos on top of the web search results.

Want to be officially Google Ads certified? Here’s a step-by-step guide that walks you through the basics of getting a Google Ads Certification. The post Step-By-Step Guide To Earning Your Google Ads Certification appeared first on Search Engine Journal.

So Google has finished the rollout of the July 2022 Google Product Reviews Update in a record-breaking fashion, in a six-day period. It even shocked Google because Google originally estimated 14-21 days for the rollout and Google didn’t even mention anything on its social channels about the update being done rolling out.

Shockingly, Google finished rolling out the Google product reviews update on August 2nd and didn’t even tell us on social. We are seeing some volatility and fluctuations in Google Search may be due to the Google Product Reviews…

Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation. The post Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) appeared first on Search Engine Journal.

Bring these 3 teams together to help you catch SEO issues before they damage your rankings – and bottom line. The post 8 Ways To End Silo Mentality & Increase Business Agility appeared first on Search Engine Journal.

It’s time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so. The post Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question appeared first on Search Engine Journal.

Link building can be an overwhelming venture for those just starting. However, it is an essential part of SEO that all industry experts must learn. In this webinar, Page One Power link-building experts are spilling their secrets on how to vet links, succeed at outreach, and which link-building strategies to keep and which to skip. Register today for “SEO Recon: The What, Why, and How for Building Amazing Links,” presented by Page One Power. The post Webinar: Secrets to link building from SEO experts appeared first on Search Engine Land.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google has updated how search result snippet in Google Search for queries that contain quotes. Now, Google will show where that exact phrase appears on the page in the search result snippet in Google search, the company announced. What this means. Google explained if you did a search such as [“google search”], the snippet will show where that exact phrase appears: Previously. Google said previously, Google Search did not always show the quoted search phrase in the Google Search result snippet “because sometimes the quoted material appears in areas of a document that don’t lend themselves to creating helpful snippets,” […]

Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the upcoming holiday season. The new features are: Better ad experiences Improved creative support New insights Enhanced campaign management Better ad experiences Google says that they’re working on making ad experiences more browseable in the Gmail Social and Promotions tabs by including richer details, like product images and prices. They’ll also use machine learning to match the asset to the right audience at the right time. Improved creative support The onboarding flow for creating Discovery ads […]