Google’s search snippets will look slightly different when you put quotes around your queries. Learn more about what’s changing in today’s announcement. The post Google Shows New Snippets For Quoted Searches appeared first on Search Engine Journal.

Twitter is now rolling out a new feature called Location Spotlight to all Professional Accounts.   What is Location Spotlight? Businesses that use this feature can display various types of location and contact information at the top of their Twitter profile. Twitter is also integrating Google Maps to show a map of the business location, which users can click on to get directions. How it works. Go to Edit Profile > Edit professional profile > Profile Spotlight > Edit.  You can then add any or all of the following: Website URL. Address (your street address, city, state and ZIP code) Hours […]

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. The post 86% Of B2B Brands Find Success With Influencer Marketing appeared first on Search Engine Journal.

Google has confirmed with Search Engine Land that it is testing a new search feature named Perspectives. Google explained this feature is an experiment to help searchers in new ways to find helpful information that they are seeking. However, Google declined to answer more specific questions on how to trigger this, when this might show and how publishers can have their content show in this new search box. What are search Perspectives? Basically, Perspectives appear to be multiple short featured snippets that give searchers a wider and more diverse set of answers for their query. Again, Google would not give […]

Google has quietly updated its update landing page to notate that the July 2022 product reviews update has finished rolling out on August 2, 2022. When it was first announced on July 27, 2022, Google said it would “take 2-3 weeks to complete,” but clearly this only took six days. July 27 to August 6. This July 2022 product reviews update only took six days to fully roll out and to be honest, that is surprising. We saw very limited changes from the tracking tools and honestly, while some sites seemed to get hard by this update, it does not […]

Google started its mobile-first indexing initiative over 5 years and 8 months ago, in November 2016. But we still have sites that are being migrated over from Google desktop-first indexing to mobile-first indexing in 2022.

Google has added yet another business attribute for Google Business Profiles – Asian-owned businesses. This is a new label that can be added to your business in Google Maps and Google Search “making it easier to find Asian-owned businesses in their own community,” Google said.

Google added links to its overview of guidelines page with five-more links, keep in mind, that this content is not new, they were published back in April in the Google Search developer resources.

Google first demonstrated view in 3D augmented reality images in the Google Search results back in 2019 and since then we have seen some retailers test it out and Google also use it for cute animals and other objects. But now it seems some core retailers, like Wayfair, is showing some of their products in 3D in Google Search.

Google is dynamically loading a new

When talking about search marketing it starts and ends with keywords. The concept of understanding the keyword the user is searching for and matching it with what your brand is offering has created one of the most successful and profitable companies of all time. Recently, we have been having a lot of conversations about keywords and how they should be used. I would categorize these into three strategic discussions: Specificity: How detailed should any company get in their keyword list? Example; Running shoes for men with flat feet in the summer vs. Running shoes Campaign Structure: How should these keywords […]

Discover best practices for SEO, including some that may be new or challenge established ideas. Read advice straight from various CMS experts and more. The post 17 SEO Best Practices For Better Ranking appeared first on Search Engine Journal.

Avoid cannibalizing your own pages and start making your pages official with canonical links and site mapping. The post How Can We Solve Autogenerated URL Errors Once & For All? appeared first on Search Engine Journal.

When the acorn that would become the SEO industry started to grow, indexing and ranking at search engines were both based purely on keywords. The search engine would match keywords in a query to keywords in its index parallel to keywords that appeared on a webpage. Pages with the highest relevancy score would be ranked in order using one of the three most popular retrieval techniques:  Boolean Model Probabilistic Model Vector Space Model The vector space model became the most relevant for search engines.  I’m going to revisit the basic and somewhat simple explanation of the classic model I used […]

You’re invited! Join Martin Salle, enterprise sales leader from Algolia and AWS, for a special conversation and hands-on solution demonstration. In this session: Leaders in every industry use Algolia Search and Discovery to create dynamic digital experiences that drive business results. Algolia’s flexible search-as-a-service and full suite of APIs allow teams to easily develop tailored, fast search and discovery experiences that delight and convert. To date, Algolia has over 10,000 customers that perform over 10 billion search queries per month. For marketers, Algolia offers secure, reliable, and scalable tools to easily manage every step of the omnichannel user experience without […]

Here are 10 ways that understanding code can help turn a good SEO into a great one. The post Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts appeared first on Search Engine Journal.