Google has announced it has added a new attribute to Google Business Profiles for Asian-owned businesses. This new attribute can be added to your verified Google Business Profile and it makes it easier to find Asian-owned businesses in their own community. What the attribute looks like. Here is what the new Asian-owned attribute looks like in a business listing in Google Maps or Google Search: How to add the attribute. Here are the steps to add this attribute to your Google Business Profile: Go to your Business Profile. Learn how to find your profile. Select Edit profile  Business information.  Near the top, select the More tab.  Select […]

What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter? Every aspect of the product listing page can be seen as an opportunity for optimization: Product titles. Descriptions. Bullet points. Images. Keywords. Vital product information. Additional manufacturer’s information. Reviews. And everything else on the page.  It isn’t just about making sure the visitors have enough information to make a purchase decision or even being persuasive with these elements to increase your sales (although it matters).  The content on these pages is also a big contributor to where your product list will […]

Data says it’s worth taking the time to update your CX. Are you willing to try these 5 strategies to upgrade your customer’s experience? The post 5 Actionable Strategies To Improve Local Customer Experience At Scale appeared first on Search Engine Journal.

Successful search marketing requires thoughtful coordination between diverse teams responsible for SEO, PPC, analytics, and beyond. One key to nurturing that coordination is a shared training experience that gets teams on the same page, speaking the same language, and working towards a shared vision of success. Sign your team up for their choice of SMX Master Class – happening live online August 16-17 – to sharpen skills, broaden horizons, and learn actionable tactics that drive measurable results… and save up to 20% off while you’re at it! With six unique, expert-led courses to choose from, the learning combinations are endless. Attend the same class to unify and bond – or […]

Here is a recap of what happened in the search forums today…

Google is testing more local service ads per set of search results, with three ads on a page instead of two. The post Google Tests More Local Service Ads In SERPs appeared first on Search Engine Journal.

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts. Register today for “Why Finding the Right Platform is the Key to Winning in Email Marketing,” presented by Salesforce. The post Email marketing webinar: Find the right platform appeared first on Search Engine Land.

Twitter announced last week they were testing a new feature that would allow images, videos and GIFs in one tweet. How it works. Multimedia tweets cannot be created or viewed on a desktop at the moment, and are only available to on the Twitter app. Additionally, the feature is only available to a handful of users at the moment with no word on when the company plans to make the feature public. I wasn’t able to find any examples of a multimedia tweet on my own feed and didn’t have access to create my own, but the screenshot below from […]

Google has just announced the Google tag – a simple, centralized, reusable tag that’s built to improve data quality and adopt new features without having to modify and install more code. The Google tag is an upgrade and rebrand of the global site tag. What is the Google tag. The new Google tag is a single, reusable tag built on top of your existing gtag.js implementations. Google says the tag will roll out in the next week and should be placed on all pages of your website. They claim the tag will “help you confidently measure impact and preserve user […]

Microsoft has just announced nine (9!) new updates on their blog. The updates include new Automotive Ads, vertical-based ads, and more. Let’s dive in.  Automotive Ads The new Automotive Ads are specific ad formats that are unique to the auto industry. The new ad format will display a photo of the vehicle for sale, the year, make, and model, condition, dealer website, price, and a short description. After a North American and Europe test, the ads will be rolled out to advertisers in the Asia Pacific and Latin American markets in the coming weeks. Learn more about Automotive Ads and […]

The U.S. Government National Vulnerability Database published notice of a vulnerability in the WordPress Gutenberg Plugin. The post Vulnerability Found In WordPress Gutenberg Plugin? appeared first on Search Engine Journal.

Small businesses can measure success in website performance with Chrome UX Report. Learn more about the interlocking elements of Core Web Vitals and their impact. The post How To Use Chrome UX Report To Improve Your Site Performance appeared first on Search Engine Journal.

I primarily run Local Services Ads for personal injury law firms, and most of the problems I’m encountering are in California. While I can’t speak for every vertical or geographic region, if the problems are affecting attorneys in California, there is (or will soon be) a spam problem coming to a town near you. Below we’ll look at some of the spam issues LSA has & explore how Google might remedy them. How much spam is there? The spam began in September 2020, then a huge wave of spam hit California back in March 2022. We now have a tsunami. […]

Yesterday afternoon Google temporarily disabled the ability to validate fixes for issues in the coverage report. This is related to some “minor updates” the Google Search Console is adding to those coverage reports over “the next few days.”

If you are on an HTTP site and you decide to migrate the site to HTTPS, it is common practice to update all of your internal links from the HTTP URL format to the HTTPS URL format. Google’s John Mueller was asked about this on Reddit and he said “I’d always try to fix internal links, it just makes things cleaner, and is under your own control. I doubt it would have any visible effect though.”

I know some of you may not like it and may think I am some sort of suck-up for covering this but there is so much truth and beauty to John Mueller’s recent SEO rant. He said, “maybe you should stop reading SEO blogs and instead do something useful for your site & its users?”

Joy Hawkins pointed out an example of Google Local Service Ads showing duplicate listings for the same law firm for the same query. Google has policies against that and asked if those policies are effective, to which Google’s Ad Liaison said yes, and they continue to work to improve with those efforts.