Google seems to be testing a new search box and feature titled “perspectives.” Perspectives seem to give searchers answers to a more broad and maybe philosophical type of query.

Being in close contact with Google or the people that work at Google really does not benefit you (or me). The is just the simple truth – you just won’t benefit from that.

It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first on Search Engine Journal.

On July 27th Google said it began to roll out the July 2022 Google Product Reviews update. But we didn’t see it impact the Google search results until a couple of days later on Friday afternoon, July 29th.

Whenever I mention deleting content in bulk to clients or colleagues, I’m usually met with some form of skepticism or doubt. This is usually wrapped up in several different positions, all of which make sense.  Many times, great efforts were made to produce this content, and deleting it is a blow to the emotions. Beyond the emotional hit is the financial one – content costs money, and good content costs real money. Throwing it away seems like such a waste.  And then there is skepticism around the concept – why would deleting content ever be a good idea? If Google […]

You’ve optimised your homepage, products and articles – but still aren’t hitting your SEO KPIs. Why could this be happening? Chances are your site taxonomy is holding you back. What is site taxonomy? Every website has a structure that acts as the scaffolding supporting your individual content pages. It’s a question of quality. Is the system rigorous and streamlined? Or is it an unmanaged and disorganised jumble of pages? Site taxonomy is the way in which a website classifies its content. This allows the content to be organized into groups that share similar characteristics. This helps audiences to find content […]