How To Forecast SEO Outcomes With Better Precision & Transparency via @sejournal, @hethr_campbell

Google has begun to roll out automatic updates converting Smart Shopping campaigns into Performance Max.  The details. For most advertisers, the updates will finish in September. Google will send a notification about 2-3 weeks before the updates take effect and provide a specific date when your campaigns will be converted. But some Smart Shopping campaigns using features like vehicle ads will be completed in early 2023.  Learning and history concerns. Google says when your campaigns are self-upgraded using the tool or automatically upgraded, learnings from your […]

Talking about a recession isn’t always enjoyable. But it’s a situation that inevitably requires a shift in strategy and mindset to continue finding success in the face of economic headwinds.  Defined technically as a period of a significant decline in economic activity, a recession (and the looming potential for one) directly affects marketing.  In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. Whereas, B2C and […]