Google Removes datePublished Property From Fact Check Structured Data

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into Excel skills can help you become a more efficient worker and improve the quality of your analyses. One of my favorite parts about Excel is that I continuously find ways to be more efficient. Several functions and formulas can help expedite PPC tasks. What follows are seven Excel tips to help you quickly identify high-impact […]

My team has been testing Google Ads Performance Max campaigns since it was released in beta. Here’s what you need to know to set up Performance Max campaigns the right way. What is Performance Max?  PMax is an all-in-one campaign type that displays ads across all of Google’s channels: YouTube. Display. Search. Shopping. Discover feed. Gmail. Maps. Note: Smart Shopping and Local campaigns will be depreciated and rolled into PMax shortly. What is different about PMax?  There are differences in campaign structure. Most notably in terms […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…