6 Keys To Effective Content That Ranks High On SERPs Right Now via @sejournal, @hethr_campbell

Here is a newish link scheme, well, not 100% new but parts of it is new. As reported by The Next Web, these link spammers are using AI to create fake lawyer profiles that are going around sending fake DMCA requests demanding a link to their site for the use of content or images.

Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released today. As has also been the case in prior years, the IAB pointed out that the growth of search revenues wasn’t as strong as other formats – it lost 1.2 percentage points in total revenue share. That’s because display revenues were […]

Google’s John Mueller said that adding video structured data to pages with videos on them will not make that video more prominent on that page. This comes from a video indexing issue notice in Google Search Console.