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As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Budget. How much should you budget for content? That’s a great question with a kind of disappointing answer. It depends. Thankfully, this guide will explain all the various factors that will affect your budgeting decisions: Business size Industry Overall marketing budget Competition Goals Tools Insourcing vs. outsourcing I’ll also give you some benchmark budgeting numbers that could help you determine […]
Google releases Ads API version 11
Google has just released the newest version of the Ads API, version v11_1. What’s changed. Here are the major changes according to Google’s release notes. Assets Added AssetGroup.ad_strength to represent the overall quality of the asset group. When advertisers mutate asset groups or assets associated with the asset groups, this field is recalculated. Until the recalculation is finished, the value is PENDING. Added AssetLinkError.EXCLUDED_PARENT_FIELD_TYPE. Audiences Added FlexibleRuleUserListInfo and RuleBasedUserListInfo.flexible_rule_user_list. Added more values to the LeadFormFieldUserInputType enum (used as predefined questions for lead form extensions). Added the following fields to UserAttribute: lifecycle_stage first_purchase_date_time event_attribute Added the following […]


