Google: Timing Of September Core Update After HCU Not Coincidental via @sejournal, @martinibuster

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some hiccups. The lack of control and visibility into Performance Max felt incredibly disappointing, given its potential and innovation. That’s why this year’s Search Ads Week felt a lot more reassuring, thanks to some new updates for Performance Max campaigns that include campaign-level negative keywords and asset group reporting. With […]

There are numerous reports that the Google AdSense estimated earnings report on the AdSense console homepage is reporting much lower than expected earnings. The report does not match up with the earnings in the Reports tab. This seems like a widespread bug impacting most, if not all, AdSense publishers right now.

Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC. The post What Are The Creative Requirements For Responsive Display Ads? appeared first on Search Engine Journal.