Google announced it has renamed the Google Ads extensions to “assets” plus it has released new workflows, tools and reports to “make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performance.”
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Amazon working on AI tools to generate videos, images for advertisers
Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns. The company has confirmed it is now building a team to provide those tools, The Information reported. There is no estimated timeline for when this will become available. Why we care. The ability to natively create image and video assets could help Amazon advertisers improve their listings, leading to more sales and greater ROI on the platform. Amazon is diversifying its growing ad business. Amazon advertising accounted […]
Daily Search Forum Recap: May 13, 2022
Here is a recap of what happened in the search forums today…
Google: We Do Not Give Full Weight To All Links
Google’s John Mueller said that not all links are given full weight and does not pass the full signals it can potentially pass. Instead, Google might not pass any weight from the link or might pass partial weight from the link.
