Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is between SEO and PPC specialists. From my …

I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better.…

WordPress announced that it is dropping security updates for versions 3.7 – 4.0 beginning on December 1, 2022 The post WordPress Drops Security Support for Older Installations appeared first on Search Engine Journal.…

Google released the fifth version of the Google product reviews update on September 20th at around 4 am ET, this one is named September 2022 product reviews update. Google told us a couple of weeks ago to expect this update, …

Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns. The post Measuring Marketing Effectiveness: Techniques You Can Implement Today [Webinar] appeared first on Search Engine Journal.…