Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together via @sejournal, @lorenbaker

Google announced a few new features to the existing Google Search at I/O, in addition to the new Google Search generative experience. These new features include perspectives, about this image and AI-generated image labels. Perspectives Google added a new perspectives filter that lets searchers filter their search results to show results from videos, blogs and forums. These results aim to show people a more “lived experience” to their search queries, Liz Reid, VP of Search at Google, told Search Engine Land. Searchers want to see answers […]

Alan Kent from Google in the latest Google SEO office hours said that putting page numbers in your title tags for your paginated pages does not help much with SEO. He said, “including the page number in your information about a page will have little effect.”

Google promised to let us know when they expand when they use MUM in search and Google did just that yesterday with this new announcement. Google announced how they are using MUM for better detection of queries around personal crisis. And Google also said the search company used BERT to reduce unexpected shocking search results.