Why Would Someone Build Links For Me? via @sejournal, @RyanJones

Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and increase engagement in your app.

We have seen Google tests various labels for its Google Ads in search, including “Ads,” “Sponsored,” and of course “Advertisement.” But now we are seeing the full written out “Advertisement” label in the local pack ads as well. And we are seeing a “promoted” label in the search ads.

Google unleashes the Panda algorithm In 2011, Google released an algorithm update that would eventually become known as the Google Panda Update. Google had been facing mounting criticism over content farms earning top rankings in Google with “shallow” or “low-quality” content. The Panda algorithm was Google’s response. The change impacted 11.8% of its search results in the U.S., which was a far higher impact on results than most of its algorithm changes. This may have been one of the most memorable days in the history of […]