In this week’s video, we cover how Google said they try not to overlap search algorithm updates but then announced the rollout of the fifth product reviews update before the core update was done. We also dug into the product reviews…
Related Posts
Google Ads updates in 2022: The good, the bad, the jury’s still out
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.) This article will break down: The major moves from the past 12 months. How they impact paid search marketers. What they mean for the future of Google Ads. A quick recap of major announcements The change that got the most attention (for good reason, which I’ll explain briefly) was Google sunsetting Expanded Text Ads. This forced advertisers toward Responsive Search […]
Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch
Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success. But what is customer segmentation, why is it important and which segmentation models should be considered? 1. What is customer segmentation? Customer segmentation is the practice in which marketers divide their customer base […]
Search News Buzz Video Recap: Google November Core Update Continued, Search Console Redesign, Crawling Bugs & Google Ads Credits
Happy Thanksgiving – we had a surprise from Google again, where the second wave of the Google November 2021 core update happened on Wednesday and Thursday – yes, the busiest time for online shopping. Prior…


