A year ago, last November, Google started to show this GIF of a fishing bot of some sort when Google returned no results. Well, sometime in the past weeks or so, Google stopped showing this fishing man.
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How to optimize underperforming content
If your content isn’t performing as well as you expected, or old pieces you published a few years ago are no longer relevant or pulling their weight, it’s time for an update. Specifically, it’s time to optimize your underperforming content. This is the process of updating, tweaking, editing, and rewriting old content that’s not pulling in ROI. The goal is to improve the content so it will eventually start: Ranking in search.Getting read.Gaining engagement such as shares or comments.Earning conversions. Often, optimizing your underperforming content is […]
