Over the next couple of years, how search engines index content will likely change. I’ve covered this viewpoint in Why 100% indexing isn’t possible, and why that’s OK. Still, this ultimately means that we need to work smarter in competitive markets to create better value propositions and uniqueness to move above the ranking quality threshold. For different websites, indexing key pages can mean different things. But for ecommerce stores, it boils down to two types of pages: The category page or product listing page (PLP). The […]
