Google is testing the placement of the Things To Know section on the right-side panel. Typically, you find these within the main search results in the middle portion of the search results.
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Google People Also Ask With Read Full Answer Button
Google is testing a new option on some people also ask results, an option to click a button that says “read full answer.” Valentin Pletzer spotted this in the German Google results and I am not able to replicate it on my end, but here are his screenshots, you can click on them to enlarge.
This day in search marketing history: March 1
Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Previous versions of the document had been leaked many times prior to this. But this was the first time Google went public with its document. It detailed how Google’s search quality raters – people hired through a third-party agency to rate the search results – graded Google’s search results. This document actually just a heavily edited version of an older leaked version. It went from 161 pages to 43. What was […]
Why and how to delete content in bulk for SEO
Whenever I mention deleting content in bulk to clients or colleagues, I’m usually met with some form of skepticism or doubt. This is usually wrapped up in several different positions, all of which make sense. Many times, great efforts were made to produce this content, and deleting it is a blow to the emotions. Beyond the emotional hit is the financial one – content costs money, and good content costs real money. Throwing it away seems like such a waste. And then there is skepticism around […]
