Is Google’s MUM A Search Ranking Factor? via @sejournal, @mirandalmwrites

Zero volume keywords can have a major impact on your traffic. Read on to learn the benefits and how to use them to your advantage. The post Why You Should Target Zero Search Volume Keywords appeared first on Search Engine Journal.

On Friday, Google’s John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus shorter anchor text is not better or worse, it just gives Google more or less context about the page it is linking to.

YouTube has unveiled some new analytics options for Creator Studio that provides more data on what your audience is interested in, based on search and engagement activity, and also how those users are interacting with different topics on the app. Not new. The Search Insights tool was announced late last year and the first phase was released in April which gave advertisers more data on what data people are searching for on the app. YouTube is now adding more data to help creators identify additional trends. […]