New Google Site Verifier User Agent

Google has added a new Google crawler, a new user agent, to the Google spider list. Its name is Google Site Verifier User Agent. This user agent ignores robots.txt rules, by the way, and I assume it is used for …

How to handle PPC landing pages for SEO

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts.

But one of the most underutilized relationships in marketing teams is between SEO and PPC specialists.

From my …

4 smarter ways to measure SEO effectiveness

I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories:

  • Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better.
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