Improve your content by collecting more data. Explore 3 different ways to add Google Analytics to WordPress to gain valuable insights into your website traffic. The post How To Add Google Analytics To WordPress appeared first on Search Engine Journal.

According to both RankRanger and Semrush, Google is showing fewer featured snippets in the search results since Thursday, September 8th. Personally, I am not seeing this when I search but this is what these two tracking tools are showing.

Google’s John Mueller said something he normally does not say, the word “never.” He said Google will never penalize a site for not having an H1. John said this on Reddit, adding that it is good practice and low effort to have H1s but you won’t be penalized for not having them on your site.

Google has updated its Google Maps contributor guidelines, specifically disallowing a business to incentivize those who leave negative reviews to remove those reviews. Previously, the guidelines only prohibited incentivizing leaving positive reviews.

Just like with Google’s consolidation of preventing spam on your site, Google did the same with its blog post on how to minimize A/B testing impact in Google Search. Google has repurposed that old blog post into an official help document in the Google Search developer docs.

Give your online customers a compelling reason to buy your product. Here are 20 do’s and don’ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal.

Google Search has started to roll out the second broad core update of the year, the September 2022 broad core update. It started on September 12, 2022 at about 11:25 am ET and can take about two weeks to roll out.

Predicting the future based on knowledge of the past is fundamental. I always keep a keen eye on technological advances but never lose track of the past.  Past achievements and breakthroughs in the information retrieval (IR) field conjure the possibilities of “where to next” in search technology. That then leads me to what impact it will have on search engine optimization (SEO) techniques and methodologies in the future.  In the previous installment of my SEO “Back to the Future” series, Indexing and keyword ranking techniques revisited: 20 years later, I concluded by showing a graphic that explains something known as […]

Google has updated its Google Maps reviews guidelines deceptive and fake engagement guidelines to now disallow making requests for revisions or removals of a negative review through offered discounts, free goods or services, or other incentives. So if someone leaves you a negative review, you are not allowed to incentivize that individual to update their review. The new guidelines. The new guideline can be found over here and it says “Content that has been incentivized by a business in exchange for discounts, free goods and/or services.” The additional line is “This includes merchant requests for revision or removal of a […]

Consider Reddit to get to hard-to-reach audiences and test it as part of your social media strategy with this guide. The post Getting Started With Reddit Advertising: What You Need To Know appeared first on Search Engine Journal.

In 2022, 10.03 million viewers tuned in to watch the NFL Draft.  Why? Because everyone knows that winning is a result of teamwork.  The NFL Draft supplies a team with talent that has the potential to reshape teams to win more. Coaches pick the talent that fits their style of play and improves the team positively.  If you’re an enterprise SEO Director, think of yourself as a coach. You’re building the right SEO team that will not only help you scale but will fit within your company’s org structure.  Today’s enterprise SEO teams are different from teams of the past: […]

Twitter has added a Whatsapp share button for its users in India, the social media platform unveiled via tweet from its account dedicated to the country.  The feature, which was announced as a test, replaces the share button and provides the exact same functionality. In other words, upon clicking the icon, users will be presented with options for copying the link to a tweet, sharing tweet via other social media platforms, sending it as a direct message, or bookmarking it. While it appears to be one-click sharing to WhatsApp groups and contacts, it is in fact just an aesthetic change. […]

The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google. The post Microsoft Ads Unveils New Smart Campaign Features appeared first on Search Engine Journal.

Ready to upgrade your web presence and boost results? Our new UX & SEO ebook has everything you need to know. The post UX & SEO: Strike The Right Balance. Achieve Maximum Results [Ebook] appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There was a core update announced today…

YouTube has unveiled some new analytics options for Creator Studio that provides more data on what your audience is interested in, based on search and engagement activity, and also how those users are interacting with different topics on the app. Not new. The Search Insights tool was announced late last year and the first phase was released in April which gave advertisers more data on what data people are searching for on the app. YouTube is now adding more data to help creators identify additional trends. New elements. There are two new elements being added to the Search Insights tool. […]