Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry. Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine market barriers and where potential gaps may be using consumer and market intelligence. Register today for “Sink or Swim: 5 Ways to Survive a Struggling Economy,” presented by NetBase Quid. The post Webinar: 5 ways to survive an uncertain economy appeared first on Search Engine Land.

Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates. The post Google: Helpful Content Signal May Get Stronger With Next Core Update appeared first on Search Engine Journal.

More traffic, greater leads, higher ROI, and happier customers? Yes, please. When it comes to long-form content, blogging is where it’s at. The post How To Repurpose Long-Form Content Into Supplementary Content appeared first on Search Engine Journal.

Have you been working in an in-house marketing role and considering a switch to agency life? Agencies are great because you can gain exposure to various types of businesses and learn to optimize against different marketing objectives. But they’re also fast-paced and come with significant differences relative to working in an in-house marketing role.    One of the most significant differences between in-house marketing and agency life is that you may be responsible for several accounts at once and need to focus on time and attention management more than ever.  Making the switch to agency life can be a little intimidating, […]

Learn to increase your number of subscribers and get more engagement with your push notifications. See successful push notification examples. The post 3 Ways To Get More Push Notification Subscribers & Clicks (With Examples) appeared first on Search Engine Journal.

Google addresses reports that the helpful content update is having a minimal impact on search results, reminding everyone it’s still rolling out. The post Google On Why Helpful Content Update Seems Quiet appeared first on Search Engine Journal.

A weekly technical SEO checkup that provides a high-level overview of search presence health can be achieved in as little as 20 minutes. The post Technical SEO: The 20 Minute Workweek Checklist appeared first on Search Engine Journal.