Microsoft Bing is testing displaying more details in the page insights overlay feature in search. Now Bing is showing traffic analysis, like monthly visitors, the geo-location of those visitors, how they found your site and more.
Enterprise ecommerce SEO: Why good technology can’t fix a bad process
Several SEO myths and misconceptions are killing enterprise ecommerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO is unique, and not quite the same as traditional search engine optimization. To be effective, enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare to find. Why? What follows are business-critical problems and lost opportunities I’ve come across while consulting on SEO strategy with some of the biggest brands and corporations in the world. We’ll begin by looking at the current scenario, with its vast array of ineffective practices. Then we’ll define the biggest […]
What is semantic search: A deep dive into entity-based search
Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create misunderstandings. This article will help you comprehensively understand what semantic search is. Google’s road to becoming a semantic search engine Google’s efforts to develop a semantic search engine can be traced back to 1999 (as seen in this post by the late Bill Slawski). This became more concrete with the introduction of the Knowledge Graph in 2012 […]
How to build a disruptive marketing campaign
As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by. It’s about taking risks and trusting your intuition. In today’s distraction-filled, ever-changing landscape, a customer’s attention is harder to come by than ever before. How we consume media has shifted dramatically in […]
Twitter Ads Suspended By Top Brands Because Of Child Exploitation via @sejournal, @martinibuster
Top brands suspend advertising after ads shown next to solicitations for child porn The post Twitter Ads Suspended By Top Brands Because Of Child Exploitation appeared first on Search Engine Journal.
How To Get More Budget To Experiment On New Marketing Channels via @sejournal, @CallRail
Learn how to get an increased marketing budget to get in front of a larger audience. Check out the survey results of 601 SMB marketers. The post How To Get More Budget To Experiment On New Marketing Channels appeared first on Search Engine Journal.
Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings via @sejournal, @sejournal
A Guide To Content Marketing For Law Firms helps you take the complexity out of legal content and make it more engaging for potential clients. The post Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings appeared first on Search Engine Journal.
Search On 22: Google Debuts 9 New Shopping Features via @sejournal, @brookeosmundson
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search Engine Journal.
Google Announces 5 Changes Coming To Mobile Search via @sejournal, @MattGSouthern
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile Search appeared first on Search Engine Journal.
Google Announces More Personalized Search Results at Search On Event via @sejournal, @BrianFr07823616
Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February 2021, the Mountain View, California-based search engine added an “About this result” section to provide users with more context of the results of search queries. Initially, this only included details about the source website. Over time, it expanded this to include additional information about what it took into account to deliver these results. This latest announcement, which coincides with Google’s Search On event, will now show users if a query result is personalized or not. […]
Daily Search Forum Recap: September 28, 2022
Here is a recap of what happened in the search forums today…
Webinar: Consumer loyalty trends to watch
As the competition for consumers’ time and attention heats up, promoting true customer loyalty will be more difficult than ever. Staying ahead of the competition means staying in front of the latest trends in consumer loyalty. Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report – and share ways that companies can capitalize on these trends to create deeper, more profitable relationships. Register today for “Consumer Loyalty Trends to Watch that Make or Break Brand Relationships,” presented by Merkle. Click here to view […]
CD Baby Vs. DistroKid: The Real Cost Comparison
DistroKid costs a LOT more than you think. The music distributor DistroKid says they’ll only charge you $20 per year to release as much music as you want. But is that REALLY true? HELLLLLL NO! And yet many musicians have fallen for the $20 bait on DistroKid’s homepage. Because it looks so damn cheap, simple, and alluring when you want to release tons of tracks. But the truth is: If you’re a prolific musician, you could actually be paying DistroKid THOUSANDS OF DOLLARS out-of-pocket over the course of just a few years to distribute your songs. (In case you didn’t […]
Meta has just announced 5 new call ad updates
Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post. 1. Get a callback This feature is currently being tested and gives customers the option to request a callback from a business. 2. Call Ads in Sales Objective Businesses will now have the option to include call ads as a format under the Sales/Conversions objective in Ads Manager. 3. 60s call in Lead Gen, Traffic, and Sales objectives Meta […]
WordPress 6.1 Contains “Massive Improvement To Database Performance” via @sejournal, @martinibuster
WordPress 6.1, scheduled for release in November 2022, contains a new feature that will dramatically speed up WordPress performance The post WordPress 6.1 Contains “Massive Improvement To Database Performance” appeared first on Search Engine Journal.
9 new Google search features and tools for shopping
With the holidays fast approaching, Google decided it was a good time to announce nine new shopping tools and features. During the announcement, Google said the intent was to drive a more immersive, personalized experience. Let’s dive in. 1. Search with the word “shop” In the US, when you search for the word “shop” followed by the item you’re looking for, you’ll access the visual feed of products, tools, and inventory for that product. The shoppable search experience is also being expanded beyond apparel to electronics, beauty, and more, to additional regions for both mobile and desktop. 2. Shop the […]
10 biggest announcements from Google Search On 22
At the Search On 22 event today, Google announced a number of new features across Google Search, Google News, Google Shopping, and beyond. Let’s go through some of the features that Google spoke about today. One note: unlike the Search On events we had in the past, it seemed like this event was more focused on maybe more minor features versus Google announcing some major breakthrough in search. Such as with the past announcements with BERT, MUM, and other AI-based advancements in Google Search. 1. Multisearch expanding Google is expanding multisearch to 70 new languages in the coming months. Google […]