The Future of Programmatic: Transparent & Value Driven – Ep. 291 via @sejournal, @lorenbaker

Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. The post The Future of Programmatic: Transparent & Value Driven [Podcast] appeared first on Search Engine Journal…

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Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub via @sejournal, @MattGSouthern

Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. The post Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub appeared first on …

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3 new tools to measure Google app performance and privacy

Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform conversion measurement. Without cross-platform conversion tracking, google says advertisers will have measurement gaps and optimization …

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Google introduces Ads Data Hub for Marketers and Measurement Partners

Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub …

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