Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. The post The Future of Programmatic: Transparent & Value Driven [Podcast] appeared first on Search Engine Journal.

Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. The post Instagram Fixes Bug Causing Service Outages appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. The post Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub appeared first on Search Engine Journal.

Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform conversion measurement. Without cross-platform conversion tracking, google says advertisers will have measurement gaps and optimization limitations across web and app campaigns. To solve this issue, and help advertisers set up conversion tracking, Google is testing alpha testing Web to App Connect, a toolkit that guides advertisers through the process step by step. Deep linking. Google is also prioritizing a frictionless web-to-app experience through deep linking. Deep linking connects the mobile web experience to the company’s […]

In the history of Google page speed ranking algorithms, we had three different announcements. Most recently we had the page experience update from 2020 that uses core web vitals, in 2018 we had the Google page speed update, and then in 2010 we had the Google site speed update. Google only uses core web vitals. Google’s John Mueller confirmed on Twitter that Google now only uses the most recent update for page speed ranking, specifically the page experience update that measures page speed using core web vitals. John said “it’s all cwv [core web vitals] now” when asked about if […]

Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers The Ads Data Hub for Marketers is a way for advertisers to analyze their data, get access to insights, and be better informed when they buy media. Publisher Advertiser Identity Reconciliation. Publisher Advertiser Identity Reconciliation (PAIR) is a solution that gives publishers and advertisers the option to securely and privately reconcile their […]

Rick Mariano is the Vice President of Digital at Hearst and he runs LocalEdge…

Should you release one song at a time? Or a whole album? Music trends are always shifting, and over the past hundred years various formats have vied for dominance: Singles, EPs, LPs, and so forth. The ongoing question: Is it more effective to release larger or smaller collections of songs? Well let’s look at how the debate plays out in 2022. The benefits of albums are: They’re a milestone, showing a bigger evolution in your musical career It’s easier to get press/PR coverage You can sell CD or vinyl You have more musical material from which to draw design inspo, […]

On Friday, Michelle aka @Shelliweb, spotted that the Google Search Console geographic target setting feature was still visible under the legacy features. This is despite Google deprecating the feature months ago.

Mark Williams-Cook shared an example of a test site he was toying with that got hit super hard by the October 2022 Google spam update. He said the site was “scraped content mixed together answering PAAs (People Also Ask).”

Google is showing the on-time delivery percentages and order accuracy percentages in some of the Google Ads search listings. This should not come as a surprise because Google Merchant Center has been offering e-commerce sites to pass along that data to them for some time now.

Google seems to be testing displaying some fall season decorations in the search results. So Google is adding these colored leaves to the background of some search features.

A new study from Sterling Sky shows that putting keywords in the local reviews on business listings does not help improve the local listings ranking in Google Search. The study said, “it does not improve rankings.”

It was a cold, dark night. At the end of the long path was an old, rundown mansion covered in cobwebs. Inside was a candle flickering next to the shadow of a person.  You rub the frost off the stained-glass window on the doorstep, and there’s just enough light to see what the man inside is doing. He’s moving his body from side to side, chanting numbers – what could it be? Black magic?  You put your ear to the window to find out what you can hear – and you can make out … something: “One, two, three, four […]

Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms.   They’ve also started a pilot program for importing Performance max campaigns that aren’t using a Merchant Center. The new experience will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA).  Best practices. Microsoft outlines the following best practices for importing Performance Max campaigns using the Merchant Center. The following are best practices for importing Performance Max campaigns without Merchant Center. Use the Google Import Tool. You can access the Google Import Tool here. Dig deeper. […]