Programming Note: Offline Wednesday For Yom Kippur 5783

Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform conversion measurement. Without cross-platform conversion tracking, google says advertisers will have measurement gaps and optimization limitations across web and app campaigns. To solve this issue, and help advertisers set up conversion tracking, Google is testing alpha testing Web to App Connect, a toolkit that guides advertisers through the process step by step. Deep linking. Google is also prioritizing a frictionless web-to-app […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Have you ever heard of the Google Coati update algorithm…

Fabrice Canel from Microsoft said on Twitter last night that 5% of all URLs downloaded are over the new BingBot user agent. To take you back, in April, Bing announced a new user agent for its crawler, BingBot.