Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new updates are optimized targeting and Exchange Provided Identifier, also known as EPID. Optimized targeting Optimized targeting helps advertisers expand their …

Here is a recap of what happened in the search forums today……

Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “as useful, transparent and clear as possible.” What’s changing. Nothing. Meta has made it very clear that they aren’t changing the scope of the policies, nor …

TikTok has just announced Photo Mode, as well as seven new editing tools for creators. Let’s take a look. What’s new. The seven new editing features are now available in the US and most regions globally. These tools allow creators …

In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To Lower Average Cost Per Click appeared first on Search Engine Journal.…

Email marketing has been around awhile, but it’s still a top traffic and lead generator. Jay Schwedelson explains how to make email marketing successful today. The post Current Trends in Email Marketing: Tips & Pitfalls [Podcast] appeared first on Search …

Google is still working on getting the timestamps accurate in the search results and news search results. Several publishers, including the Director of SEO at USA Today and the SEO Editor for WSJ complained about the inaccurate timestamps in Google …

This week, I posted the monthly Google webmaster report, an excellent place to catch up on the past month in SEO. Glenn Gabe shared some wild charts showing how Google’s various search algorithms can’t make up its mind about on-site …

This article gives you a step-by-step blueprint you can follow to build your SEO skills from scratch or enhance your existing knowledge. The post Learn SEO: A Blueprint From Beginner To Advanced appeared first on Search Engine Journal.…

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Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently “in as few as two clicks, you can set up an experiment where you compare your base …

John Mueller of Google said on Twitter the other day that “in many areas, searching visually is rare.” Meaning, that most of your traffic likely does not come from Google Image Search or other methods of visual search, like Google …

Google has released its 2023 schedule for the Google Ads API. This includes the tentative dates for when various versions will be released and/or sunsetted for the Google Ads API.…

Google has updated the Google tag to include a new tap coverage summary and offering deeper Google Ads, Google Analytics, and various CMS integrations.…

While HTML elements format text to help determine the important portions of your content, can these elements impact your rankings in search, too? The post Text Formatting: Is It A Google Ranking Factor? appeared first on Search Engine Journal.…

Understanding your current marketing processes, knowing how to measure success and beingable to identify where you are looking for improvements are all critical pieces of the SEO platformdecision-making process. In this guide you will learn: 5 key benefits …

The four-day workweek has become a hot trend of late – including in search marketing. Some agencies have adopted a four-day week with great success.  Are you considering trying out a four-day workweek? If so, read on to learn about …