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Craig Hordlow

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Goodbye Google Webmaster Guidelines, Hello Google Search Essentials via @sejournal, @MattGSouthern

Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections.

The post Goodbye Google Webmaster Guidelines, Hello Google Search Essentials appeared first on Search Engine Journal.

Posted in Best SEO Blogs

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Previous: A Day In The Life Of A Content Marketing Manager via @sejournal, @seocopychick
Next: Revenue optimization: 3 ways to get your advertising efforts right

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Google Search Ranking Algorithm Update On March 4th – Unconfirmed

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This past Friday, March 4, 2022, I noticed that the chatter within the SEO community started to heat up and then the day later, the automated search engine tracking tools started to show volatility. There may have been a Google search ranking algorithm update on March 4th.

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Twitter Introduces New Appeal Process For Suspended Accounts via @sejournal, @MattGSouthern

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Starting February 1, Twitter users will be able to appeal account suspensions for evaluations based on new criteria for reinstatement. The post Twitter Introduces New Appeal Process For Suspended Accounts appeared first on Search Engine Journal.

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How to make PPC automation work for lead gen

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At SMX Next in November, I was honored to give a talk on making automation work for lead generation when it’s not designed for lead generation. A huge thank you to all who attended – the overtime Q&A was a lively session with many questions! Lead generation automation challenges Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. B2B lead generation is totally different from ecommerce, with fewer overall conversions, no shopping carts, no “conversion value,” […]

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