After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Due to their newness, a strong consensus …

Google announced the return of their live in-person conferences, rebranded to Google Search Central Live. First one scheduled for November 2022 The post Google Announces Search Central Live Conference appeared first on Search Engine Journal.…

Googlers discuss how to solve the difficulties of creating perfect image alt text for accessibility and SEO The post Google On Solving How to Write Good Alt Text appeared first on Search Engine Journal.…

Make sure your content strategies stay up-to-date by applying all the principles discussed in this on-demand webinar. The post New SEO Strategies: 3 Steps To Perfect SEO Content Creation appeared first on Search Engine Journal.…

Google is rolling out a way to utilize first-party data to deliver personalized ads via Display & Video 360, without third-party cookies. The post Google Display Ads Get More Personal With New Targeting Technology appeared first on Search Engine Journal…

In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate.  The post Conversion Rate Optimization (CRO): How To Get Started appeared first on Search Engine …