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Information Retrieval: An Introduction For SEOs via @sejournal, @TaylorDanRW

Discover what it means and how it can help you optimize web pages for ranking performance and analyze algorithm changes and SERP updates.

The post Information Retrieval: An Introduction For SEOs appeared first on Search Engine Journal.

Posted in Best SEO Blogs

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Previous: 7 tips to turn Google’s Search Essentials into strategy
Next: Vlog #193: Greg Finn’s Contributions To The Search Marketing Community

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Google Tests New Cleaner Knowledge Panel Feedback Interface

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Google Knowledge Panels are fun and when they are wrong, you can submit feedback to Google directly in the search interface. But that interface is pretty ugly, or at least it was. Google seems to be testing a much cleaner and prettier interface for submitting knowledge panel feedback in Google Search.

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Hide Your Phone Number In Google My Business / Google Local

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Google seems to be adding a setting to Google My Business to allow businesses to hide their phone numbers from showing up in Google Maps and Google Search’s local results. An updated Google help document says you can now “hide the phone number on your Business Profile.”

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What it takes to be a subject matter expert in search marketing

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Search marketing continues to be a rapidly evolving space.  There is a great demand for search marketing talent – specifically for people with subject matter expertise.  I always hear it from recruiters and colleagues: “There just aren’t enough people who truly know what they are doing.”  But is this true? What does it take to be a subject matter expert? What is a subject matter expert? A subject matter expert, or SME, is a person who has a deep understanding and specialized knowledge of a particular topic. […]

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