Google Ads Rolls Out 3 New Reporting Columns via @sejournal, @MattGSouthern

About a month ago, Google made a change to the snippet titles it shows in its search results, then confirmed that change a week after it was launched. The SEO community went a bit nuts about the changes and Google said, hold on, we are listening, we will adapt. Google may have begun to roll out some of those changes based on the feedback it has received.

Google is now requiring some businesses to add a physical address and not be a service area business in Google My Business. Google told Stefan Somborac that this is a “new feature is an automated, anti-spam protection designed to reduce category misuse across millions of business profiles.”

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…