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Google Logo Wishes You An imPECKable Halloween
Google has a special Doodle, Google logo, on its home page today and last night for Halloween. The theme of this Halloween Doodle is around wishing Google searchers an “imPECKable Halloween.”
Microsoft launches third-party government services ad pilot
Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. The pilot will be limited to the Microsoft Advertising Search Network and Microsoft Audience Network in the United States. Other markets aren’t available at this time. How it works. During this pilot, Microsoft will only consider the following government products/services unless approved otherwise: Recreational passes/licenses, which may include hunting or fishing licenses, national park passes, forest passes, among others. Vehicle registration and title services, […]
Microsoft Ads to launch UET Insights dashboard with new traffic data
Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: Session count. Popular pages. Device breakdown. Country breakdown. Quick backs (the number of sessions where a visitor navigated to a page, then quickly returned to the previous page during the selected time period). Average active time. Here’s […]


