I spotted this interesting statement from Google’s John Mueller on Twitter the other day. He said “In my 15 years at Google, I haven’t run across a site whose ranking is secretly being controlled by outsiders. I couldn’t imagine that being the case.”
Related Posts
Daily Search Forum Recap: March 17, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Link intent: How to combine great content with strategic outreach
AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other publishers. Delivering signals of authority and value will be more vital than ever. As long as organizations and individuals are still publishing content, backlinks will be an important part of that authority. If you’ve been in the SEO field as long as I have, […]
