4 Questions To Ask When Your Content Doesn’t Convert Globally via @sejournal, @motokohunt

SEO should be an important part of your marketing plan, no matter what the economic conditions. The post SEO During A Recession (Does It Still Work?) appeared first on Search Engine Journal.

Google’s John Mueller said he would not recommend that you remove old content or old news from your news site for SEO reasons. He said “I don’t think you would get a lot of value out of removing just old news.”

Performance Max is one of the biggest shifts to automation that we’ve seen from Google. How do we make it work this holiday shopping season? Ideally, you should’ve prepared everything in advance. Black Friday is in ~30 days! If you’re just starting now, you’re already behind. Below are some ways you can still get ahead. 1. Audience signals This is the most underrated part of Performance Max, but likely the most important. Google gives you the ability to input signals on who the system should target. […]