NESS 2022: How This News SEO Conference Shaped A Community via @sejournal, @NewsSEO_

How making (and making money from) your music will change next year. “Unprecedented.” Tired of that word yet? It’s apt though. 2021 (or “2020, Part 2”) was… unprecedented. The music industry had been changing fast, but the pandemic accelerated all kinds of experimentation in 2021: Legacy songwriter catalogs got bought and sold like mad Some platforms started leaning towards more user-centric payment models NFTs captured all the headlines… for a month Livestreaming went from temporary supplement to permanent fixture And so much more Amidst all this […]

Digital advertising is dynamic. It requires us to make the best possible account adjustments at the right time. But to make informed decisions, we must fully understand micro and macro trends. The correct data, analysis and insights drive optimizations that positively impact PPC performance. This is why creating a holistic monitoring plan that considers all relevant data points is key to tracking PPC metrics and results.  This article shares ways to comprehensively monitor your paid search performance by setting up automated reports, custom dashboards and performance alerts. […]

Google on Friday sent out emails to those who have recorded videos for Cameos on Google that they are discontinuing the service. “Beginning February 17, 2022, you will no longer be able to record videos through Cameos on Google and any existing videos posted to Google Search and Discover won’t be shown,” Google wrote.