Twitter Expands Campaign Planner To 15 More Countries via @sejournal, @MattGSouthern

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and optimize them for success? Register today for “Demystifying ‘Incrementality’ for Marketing Success,” presented by iQuanti. Click here to view more Search Engine Land webinars. The post Spend your marketing budget wisely […]

Google has released its 2022 Ads Safety Report, which highlights the measures taken by Google to prevent abuse while enabling its publishers and businesses of all sizes to continue using the platform to grow and reach their audiences. The report findings. Int he 2022 Google Ads Safety Report, Google found: Over 5.2 billion ads were blocked or removed for violating our policies. That’s more than 9,000 ads per minute. 4.3 billion ads restricted. 17 million ads were blocked related to the war in Ukraine under the […]

Google is sending out a notice via Google Business Profiles that you can connect your business profile on Google Maps to Woo. Ben Fisher spotted this the other day and shared a screenshot of this notification on Twitter.