Content tagging can help optimize your tag pages for better performance in search results. Learn how to implement a tagging policy for your publication. The post How To Create Content Tagging Policies For News Publishers appeared first on Search Engine …

Users care about the reputation and relevance of a piece’s author. But does author authority matter in site rankings? The post Is Author Authority A Google Ranking Factor? appeared first on Search Engine Journal.…

Custom reports are a super useful tool built into Google Analytics 4.  You can customize any out-of-the-box report, or build your own from scratch.  Here, I’ll show you how to build a GA4 custom report in less than 30 …

Explore how you can improve existing content in the same ways you’re approaching new editorial content. The post How To Adapt To Google’s Helpful Content & Core Updates appeared first on Search Engine Journal.…

Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them. The post Backlinks: What They Are And How To Get Them appeared first on Search Engine Journal…

Learn how to make your website load faster to benefit your users, boost your visibility in search, and get more organic traffic from Google. The post The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)…

Google’s Q3 earnings were released today and for search, YouTube, and ads, it was a big “meh” across the board. Let’s take a look. YouTube. YouTube earnings were down about 2% to $7.07 billion from $7.21 billion. To put that …

Exceeding analyst expectations, LinkedIn revenue grew 17% and search and news advertising revenues grew 16%. LinkedIn growth is thanks to strength in the talent solutions side of the business. Microsoft CEO Satya Nadella says there are now more than 150 …