Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them. The post 404 vs. Soft 404 Errors: What’s The Difference & How To Fix Both appeared first on Search Engine Journal…

Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. The post Google Ads Performance Max New Features & Best Practices appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today……

Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported …

YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. What this means. The health product features previously launched include …

Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal Analytics 360 Sunset To 2024 appeared first on Search Engine …

Our 2nd State Of SEO report will help guide your SEO strategy into 2023 with unique data, graphs, and commentary. The post The State Of SEO: Survey Data To Plan Your Next Year In SEO appeared first on Search Engine …

Google has just unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping. Insights through machine learning Behavioral modeling. Behavior modeling with real time reporting will give advertisers a …

Reddit is working on a new Ads API and have just announced their first four alpha partners. The partners will be integrated into the API and are helping build solution that will inevitably help advertisers build, scale, and optimize campaigns. …

…

Earlier this month, we reported that there was a bug where the Search Consoles queries report in Google Analytics, specifically Universal Analytics 3, was missing all of its data after October 1st. Well, it is fixed and Google backfilled the …

Google has fixed an issue where the Search Console query report in Google Analytics 3, aka Universal Analytics, was not populating. The data stopped coming in as of October 1st but the other day, Google fixed the issue and …

Google has released version 12.0 of the Google Ads API. Version 11 of the Google Ads API was released in June, and version 11.1 was in August. Version 12.0 is a major update.…

Since mid-September, there was a bug where some favicons were not showing up in Google Search at all, as we reported a week or so ago. Well, Google has now fixed that bug and favicons, when done per Google’s specifications, …

There are some signs that Google web search results are displaying the local pack, the local search results box, less often and for fewer queries. The most shocking state is from Mozcast which says it use to show for around …

A few months ago, we reported Google was testing an expanded menu to manage your Google Business Profile in Google Web Search. Well, now it seems to be fully rolled out, where Google is giving business owners the ability to …

It’s not guaranteed Googlebot will crawl every URL it can access on your site. On the contrary, the vast majority of sites are missing a significant chunk of pages. The reality is, Google doesn’t have the resources to crawl every …