Should you release one song at a time? Or a whole album?
Music trends are always shifting, and over the past hundred years various formats have vied for dominance: Singles, EPs, LPs, and so forth.
The ongoing question: Is it more effective to release larger or smaller collections of songs? Well let’s look at how the debate plays out in 2022.
The benefits of albums are:
They’re a milestone, showing a bigger evolution in your musical career
It’s easier to get press/PR coverage
You can sell CD or vinyl
You have more musical material from which to draw design inspo, merch items, etc.
Higher visibility in many streaming platform discographies
More music marketing opportunities
The benefit of singles are:
There’s less pressure, so you can have more fun and experiment with new styles and collaborators
Streamlined music production process can be cheaper and quicker
Digital-only provides speed to market and greater testing/flexibility
They’re the natural fit for getting on playlists
Concentrating on one song at a time can help focus marketing efforts
More frequent releases can boost algorithmic streaming activity
So which music format is best?
Honestly, it’s a false dilemma, based on some very 20th Century considerations. You can do both. It’s easy to do both. There’s benefits to both. As long as you find the right balance, you SHOULD release both albums and singles.
And right now at CD Baby, it’s just $4.99 to release your next album or single.
The post Albums vs. Singles: Which One is REALLY Better? appeared first on DIY Musician.
