Microsoft Launches Import Tool For Google Ads Performance Max via @sejournal, @MattGSouthern

Microsoft introduces the Bing Network In 2016, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Bing Ads continued to serve ads on a sizable percentage of Yahoo’s search results. The Bing Network was the result of a renegotiated search deal between Microsoft and Yahoo, which was originally a 10-year deal. The revised Yahoo-Bing search deal returned ad sales and account management back to each company: Bing handled Bing customers, Yahoo handled Yahoo customers.  Read all about it in Microsoft Introduces Advertisers […]

You probably already have a “link in bio” that directs your audience on Instagram or Twitter or TikTok to go… somewhere else.  Parking your website URL in your social bio is the bare minimum. Hopefully, though, you’re using a proper “link in bio” tool to aggregate multiple links and features.  Why? Because your social bio is prime real estate. That one link needs to do some heavy lifting.  Your link in bio should: Convey your musical brand Help fans quickly find songs & videos Capture audience […]

Google’s John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions.