Google has just announced three new features for travel and tour booking businesses. The new features are aimed at making it easier for people to book tickets and experiences right from Google, as well as giving businesses the ability to …

Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals.

The post 12 GA4 Expectations You Need To Have As It Replaces Universal Analytics appeared …

In June we reported about a beta feature in Google Ads that gives Google the ability to automatically create assets for your ads. There is an opt-out feature but there is no way to opt out in mass.…

Google’s John Mueller said if you see the Google search results being shuffled around after they are loaded, then it is not Google Search doing that. Google does not “shuffle the search results after they’re loaded,” he said on Twitter.…

Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment.

SEO is a long-term discipline and process. It demands a robust plan for strategy development and implementation in …

Use anchor text to help your content rank in the search engines result pages. Learn why it’s important plus the best practices from Google.

The post Anchor Text: What Is It & How To Optimize It? appeared first on Search …

…

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without any noticeable difference …

Google’s John Mueller said Google Search does not care one way or another if you use premium security plugins or not. The answer is, Google probably doesn’t care if you use any premium plugin or not for any purpose.…

Google’s John Mueller recently confirmed again that Google Search does not use the HTML lang attribute. He said many screen readers do and Microsoft Bing might use it as well, but Google Search still does not.…

Google is testing a clock/timer type of icon on the sitelinks within Google Search. That icon apparently is designed to communicate that you previously visited that page from Google Search.…

How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites.

The post The Top 19 Tools For Managing Social Media Accounts appeared first on Search Engine Journal.…

Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and make a profit. The same global brand also owns multiple other similar companies in the …

Steer clear of the common link-building pitfalls. Our newest ebook outlines steps you can take to build your links safely without risking your site’s rankings.

The post Link Building: Reduce The Risk, Maximize The Reward appeared first on Search Engine …

Here is a recap of what happened in the search forums today……

Scale your location landing pages and maximize your output without sinking too much resources into it. Here’s how to do it, step by step.

The post Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required) appeared first on Search …

Google has added three examples of the type of product review pages and who can write them to the “how to write product reviews” help document.…