Reddit has made a number of updates to its ads manager including adding 9 new features. Those features have been created to improve the usability of Reddit ads and make it easier for new advertisers to get started, test, and …
Month: October 2022
Why the media industry embraces martech transformation to win over consumers
Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and …
What the new wave of machine learning libraries means for SEO, marketing
When many of us think of algorithms and machine learning models, we think of Google. And really, who can blame us? We’re marketers, and many of us SEOs. We can’t help ourselves. But there is a lot going on …
Google Analytics Discontinues Store Visits Reporting via @sejournal, @MattGSouthern
Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October. The post Google Analytics Discontinues Store Visits Reporting appeared first on Search Engine Journal.…
How To Create Engaging Social Media Content: 12 Tips To Drive Results via @sejournal, @brentcsutoras
Creating engaging social media content is easier said than done. Here are 12 tips to help you create content that drives results. The post How To Create Engaging Social Media Content: 12 Tips To Drive Results appeared first on Search …
Google, Apple, Meta, Amazon & Microsoft Join To Improve Voice Recognition via @sejournal, @martinibuster
Five technology companies will work together in the new Speech Accessibility Project to bring voice recognition to those with non-standard speech patterns The post Google, Apple, Meta, Amazon & Microsoft Join To Improve Voice Recognition appeared first on Search Engine …
Google Integrates The Google Tag With Ads & Analytics via @sejournal, @MattGSouthern
Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. The post Google Integrates The Google Tag With Ads & Analytics appeared first on Search Engine Journal…
Twitter Emulates TikTok With Two New Features via @sejournal, @martinibuster
Twitter announces two updates that will improve the ability to discover videos and makes it easier to watch them in full screen mode The post Twitter Emulates TikTok With Two New Features appeared first on Search Engine Journal.…
4 new Instagram ad surfaces and tools
Over the last few weeks, Instagram has been introducing new surfaces and ad creative tools to give businesses more options to create engaging posts, reach more customers, and grow their brand. Music optimization for Reels To increase the adoption of …
Google Settles Consumer Privacy Lawsuit For $85 Million via @sejournal, @BrianFr07823616
The lawsuit filed by the state of Arizona alleged the search engine company collected location data even after users opted out of tracking. The post Google Settles Consumer Privacy Lawsuit For $85 Million appeared first on Search Engine Journal.…
Facebook offers new ways to customize your feed
Facebook has just announced two new ways for you to customize your feed. The new features will allow you to show more or less of the content that’s suggested to you based on the platform’s AI. Show more of what …
TikTok promotion for musicians
How to promote your music on TikTok. TikTok is not only a social media phenomenon, it’s also a platform driving massive music success. In fact, major labels are now looking at TikTok metrics to gauge the potential of a new …
CMS integration and 2 other new Google tag feature updates
Google has just announced three additional feature capability updates to their tag. These updates are intended to “help advertisers and businesses strengthen their measurement strategies and efforts.” Now, Google has added three new features. Tag coverage summary Google Ads and …
Instagram Is Now Putting Ads In Your Profile Feed via @sejournal, @MattGSouthern
In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. The post Instagram Is Now Putting Ads In Your Profile Feed appeared first on Search Engine …
Do I Write Separate Pillar Posts For Each Category? via @sejournal, @tonynwright
What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure. The post Do I Write Separate Pillar Posts For Each Category? appeared first on Search …
Is RankBrain A Ranking Factor In Google Search? via @sejournal, @MattGSouthern
RankBrain is a technology that seems to impact how Google returns search results but does it? Here’s what the pieces of evidence say. The post Is RankBrain A Ranking Factor In Google Search? appeared first on Search Engine Journal.…
3 Experiments To Run For Responsive Search Ads Testing via @sejournal, @TheCopyTrail
While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run. The post 3 Experiments To Run For Responsive Search Ads Testing appeared first on Search …