Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines.

Google’s John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics.

Google’s John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content. Having a human write content won’t guarantee the content ranks well in Google Search.

What is the greatest skill in SEO? If you believe this tweet, it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. As I’ve always found, asking many SEO professionals one question will get a wide variety of opinions. So I asked several SEO professionals what they would consider the greatest skill in SEO. Here’s what they told me. 1. Research and troubleshooting Dave Davies, Lead […]

Let’s dive right into how to create and implement a pre-outreach strategy that can generate links and shares for all your content. The post How To Unleash The Power Of Pre-Outreach Strategy appeared first on Search Engine Journal.

Some argue that nofollow links have zero impact on ranking, and others claim that they still help. What’s the truth? The post Are Nofollow Links A Google Ranking Factor? appeared first on Search Engine Journal.

Performance Max is one of the biggest shifts to automation that we’ve seen from Google. How do we make it work this holiday shopping season? Ideally, you should’ve prepared everything in advance. Black Friday is in ~30 days! If you’re just starting now, you’re already behind. Below are some ways you can still get ahead. 1. Audience signals This is the most underrated part of Performance Max, but likely the most important. Google gives you the ability to input signals on who the system should target. Upload your customer and email lists, compile top keywords, use interests etc. We’ve found […]

Optimize your web pages and the effort to get more clicks will pay off when you follow best practices with meta tags. The post Meta Tags: What You Need To Know For SEO appeared first on Search Engine Journal.

SEO data and SEO for home services are full of opportunities for those who take the plunge. Dmitrii Kustov explains how to do just that. The post SEO Data And New Opportunities [Podcast] appeared first on Search Engine Journal.

Elon Musk completes purchase of Twitter and promises to make the platform a place for all sides to come together in a “healthy manner” The post Elon Musk Finally Owns Twitter – Fires CEO & CFO appeared first on Search Engine Journal.

Learn how to get your website indexed as quickly as possible when launching. The post How To Get Your Site Indexed Before Launch & Why It Matters appeared first on Search Engine Journal.

Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them. The post 404 vs. Soft 404 Errors: What’s The Difference & How To Fix Both appeared first on Search Engine Journal.

Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. The post Google Ads Performance Max New Features & Best Practices appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can officially select “podcast” as their preferred placement. The post Google Ads podcast placement now available appeared first on Search Engine Land.

YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. What this means. The health product features previously launched include health source information panels to help viewers identify videos from authoritative sources and health content shelves that highlight videos from these sources when you search for health topics, so people can more easily navigate and evaluate health information online. Previously, those features have only been available to educational institutions, public health departments, hospitals, and government entities. The new guidelines will make the […]

Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal Analytics 360 Sunset To 2024 appeared first on Search Engine Journal.