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Your guide to PPC budget management in Excel
Over the past month or so, nearly all the 2023 industry outlook articles I’ve perused (as well as my own) included a common theme: Recessionary trends in the macroeconomy will pressure digital marketers to show the impact of their investments. One of the core tenets I live by (and if my fiancée reads this, she’ll probably roll her eyes) is, “Focus on what you can control.” Translating this concept to PPC marketing, it is now more important than ever to put processes and tools in place […]
Google Launches Search Console Insights After A Year Of Testing
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