How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation via @sejournal, @adsliaison

You can now customize SEO titles and descriptions for any LinkedIn articles you will publish or have already published.  Why we care. Whether you’re using LinkedIn to grow an audience for yourself, your company or your clients, you want to take advantage of every opportunity you can to increase your search visibility and discoverability. This is super basic SEO – and it’s likely you were probably already creating your headlines with search in mind already. But it is a nice option to let you optimize your […]

All clients review agencies for “fit.” They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare. However, almost zero agencies review clients in return. Instead, they’re too eager, living hand to mouth, to take on all clients at all times as long as they have a pulse and a checkbook.  It makes sense. You need to keep the lights on and employees fed. But it almost always backfires at least a few times each year. Client A […]

Google has posted a new policy in the merchant center help area that is “prohibiting offers that make claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.”