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For most businesses, holidays bring in revenue – and a lot of it. In the United States, total retail spend during the 2021 holiday season was $1.221 trillion, according to Insider Intelligence. Aside from holidays, seasonality influences select industries – where specific times of the year are more popular than others. The fitness, healthcare and ecommerce spaces are just a few industries with seasons. If you work in an industry where seasonality is a big factor, then your brand needs to participate. Otherwise, you could be […]


