John Mueller Holding A Google Webmasterplatz Sign

Google’s John Mueller said in a video hangout the other day that not all websites need to be an authority. He said there are tons of small websites that just try to sell something, something small, not in a competitive niche and you don’t always need to be an authority he said.

Jessica Budde was next to be interviewed and she has an amazing personality. She co-hosts the Marketing O’Clock podcast…

For most businesses, holidays bring in revenue – and a lot of it. In the United States, total retail spend during the 2021 holiday season was $1.221 trillion, according to Insider Intelligence. Aside from holidays, seasonality influences select industries – where specific times of the year are more popular than others. The fitness, healthcare and ecommerce spaces are just a few industries with seasons.  If you work in an industry where seasonality is a big factor, then your brand needs to participate. Otherwise, you could be […]