Scarcity Marketing & The Fear of Missing Out – Ep. 292 via @sejournal, @lorenbaker

Scarcity drives marketing. Learn how to use it in your strategy to drive leads, sales, and more.

The post Scarcity Marketing & The Fear of Missing Out [Podcast] appeared first on Search Engine Journal.

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Replacing Your Blog With An App Landing Page Will Impact Your Google Rankings

It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done to gain traction on the domain name before the official app is actually live. But will moving the blog off the home page and replacing that with the app details on launch impact the site’s overall SEO and ranking in Google?