12 Ultimate Tools & Tactics For Effective Content Strategies In 2023 via @sejournal, @semrush

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives up CPC. Affiliate coupons cut into margin without adding incremental value. If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when […]

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms.  Here are key insights to help set your search campaigns for success in this market. 1. Understand the Chinese market and audience Gaining insight into the Chinese market and its audience should be your goal to succeed in China. Remember that this country has a distinct customer base with its own language, culture, customs and habits which need careful consideration for effective campaigns that […]

Here are some tips you can do to help determine whether a story is real or fake. The post How To Identify Fake News From Real News Online appeared first on Search Engine Journal.