Daily Search Forum Recap: November 9, 2022

YouTube has just announced three new features for advertisers to reach people where and when they’re watching the most. The three new features are spread across shopping, audio, and streaming in what YouTube calls the YouTube Effect (the unique dynamic between YouTube creators and viewers). Moment Blast Moment Blast gives advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement. Moment Blast is intended for brands looking to raise awareness during key moments, like major […]

Boost your Spotify engagement with Reels ads. Facebook Ads recently introduced an exciting new feature that gives artists the ability to advertise on Instagram Reels. Marketers worldwide rejoice! People who enjoy watching Reels undisturbed, not so much. To review: Instagram Reels are short vertical videos. But instead of scrolling sideways like you did with Stories, you scroll down to view the next video. It’s kind of like TikTok, but on Instagram.   View this post on Instagram   A post shared by Kurt Hugo Schneider (@kurtschneider) […]

Another small study says that reviews with photos with them last a lot longer in the Google local listing for a business than reviews without photos. This was another study done by Joy Hawkins and her company.