Content is king, but can your content’s reading level have some power over your site’s ranking? Let’s take a look.
The post Is Reading Level A Google Ranking Factor? appeared first on Search Engine Journal.
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YouTube has launched a global Target frequency feature
YouTube now has a global Target frequency goal option for video campaigns. The new goal allows advertisers to select a frequency goal (up to four per week), which YouTube will optimize towards. What YouTube says. “Now advertisers can select the frequency target and our systems will optimize towards maximum unique reach at the frequency goal. With our built-in capping, campaigns deliver within a tight distribution range so viewers don’t see the ads too many times. In fact, over 95% of Target frequency campaigns on YouTube successfully […]
Google Ads Update: Target Users Who Click On In-App Ads via @sejournal, @MattGSouthern
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. The post Google Ads Update: Target Users Who Click On In-App Ads appeared first on Search Engine Journal.
Google Search Efforts On Inclusive Language
Google’s John Mueller and Martin Splitt had two special guests on their podcast show this week to talk about how Google approaches inclusive language in search – a topic we briefly covered only once before over here. The two guests were Zineb Ait Bahajji and Bruno Cartoni who work on this area at Google.
