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SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin
Day 2 of SMX Next starts with a keynote from former Search Engine Land editor-in-chief and now Google Ads Liaison Ginny Marvin. Marvin helps answer questions about how Google ads products and policies work and bring marketers’ insights and perspectives back to the teams working on them. The keynote today will cover hot topics from 2022 including: How Google is preparing for a cookieless future.The importance of implementing GA4 now.How is GA4 a move toward a more privacy-centric landscape.Google Analytics vs 360 sunset dates.RSAs – will […]
Google Search Penalty For FTC Warning Letters – Nope
Here is a new question I have never seen asked before; does Google downgrade the search rankings of web sites that receive FTC warning letters about their medical and health content. The answer is no, not that I know of, but it is interesting that someone asked the question.
Google: Just Too Many Country Versions Of Your Web Pages
You have all seen them, these country/language switcher menus at the top of the page that let you flip the language and region of the page to be more localized to your taste. But when is it all just too much and not going to help you with Google Search?
